Fishermen take chilly challenge to raise money for Nova Scotia fire victims
PUBNICO HEAD, N.S. — Dozens of fishermen are plunging into frigid waters as part of a fundraising campaign, with some donations going to the survivors of a tragic fire in southwestern Nova Scotia.
Todd Newell, a fisherman in Cape Sable Island, N.S., said he wanted to help the families of four children who died in a house fire in the nearby community of Pubnico Head earlier this month, so he decided to launch what he described as a regional take on the ALS ice-bucket challenge.
Newell pledged to donate $1,000 to efforts supporting the family last week, before immersing himself in the bone-chilling water in his boat’s lobster holding tank, also known as a live well.
He posted a video of the chilly dip to Facebook and challenged three friends to do the same, and in a matter of days, the so-called “Live Well Challenge” took off on social media.